CEO Creates Successful Trucking Company by Implementing This One Strategy

07.25.2022 Reading time: 3 minutes
My name is Vitaliy Vinnichuk, and I am the Co-Owner and General Manager of VTS Transportation Inc. I can go on and on about the foundations and values that uphold VTS, but I want to give some depth to the journey that allowed me to build a foundation in the first place. I was born in Ukraine and in September of 2000, I moved to California with my family. We adapted rather quickly to the hard-working culture of the country and felt an eagerness to work in the trucking industry.

With previous experience being owner-operators for another company, we continuously encountered issues and poor customer service. That was when we discovered an eagerness to want to implement a new set of values. Values that encompass kindness to all, and the urge to want to build a better working platform overall; in 2013, VTS Transportation Inc. came to fruition.

Working with VTS guarantee’s a safe and sustainable transportation expert at your disposal, regardless of the load description or destination. VTS’ superior safety and capacity ensure peace of mind – on time and without compromise.

Can you give us a look into how VTS came to be and the intentions of its placement within the trucking industry?

Our goal was to be transparent, honest, and exceed at customer service. We started with the idea of opening a dispatch company with the 6 trucks we had at the time. From the beginning our journey was difficult. We had troubles, mistakes, and frustrations. The hours were long due to the lack of knowledge and expertise in how dispatching functioned. With that, we had the realization of taking on a different approach. My brother and I dove straight into learning the ups and downs of managing a trucking business with the true eagerness to exceed. At the same time, our father worked similarly in order to become an expert on the maintenance and servicing of trucks.

Today we have over 150 trucks that we dispatch, with 40 office personnel. With our gross projection being over 33 million this year. Everything we do is in-house, from servicing our own equipment to learning the ropes of implementing the in-house software we built. Above all, we continue keeping the promise we made to ourselves when building the foundation of VTS; transparency, honesty, and proficiency in customer service.

What makes VTS stand out among its trucking competitors? 

Located in Roseville, CA, VTS Transportation has over 300 asset-based trucks in its fleet, enabling us to meet a wide range of transport requirements. With VTS, family matters. These values are implemented at the core of their business and have consistently shown their employees what it’s like to be a part of a true team. VTS began with a mission to treat drivers, owner-operators, and their customers with newfound respect; In essence, customer service is vital. VTS embodies a corporation that places its customers and employees at the forefront. In addition to getting the job done, VTS’ transportation solutions are designed to contribute to the customer and employee’s overall success.

Working with VTS guarantee’s a safe and sustainable transportation expert at your disposal, regardless of the load description or destination. VTS’ superior safety and capacity ensure peace of mind – on time and without compromise. VTS believes in providing opportunities for growth and success to each and every person that walks their path. One of their core values is allowing VTS employees the chance to develop their skill set and grow alongside one another as a company.

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